Database Management of Northampton Business School Essay

Database Management of Northampton Business School - Essay Example From the report it is clear thatâ the associations have understood that the way in to a productive running of a business activity or any administration procedure is proficient access and capacity of data. The electronic Database the executives framework was intended to satisfy two essential needs, stockpiling and access of information in a period productive way. The customary database the board was bulky and was not centralized.This conversation features thatâ information was restricted inside departmental limits of the association. It was hard for one office to get to information of another office. Presently with the improvement of electronic databases, information passage and information get to, both are acted in an incorporated manner. The information would now be able to be put away in a concentrated server and can be gotten to by all the offices. Therefore, access to data has become quicker which gives representatives more opportunity to put resources into different undertak ings. In this manner, it tends to be expressed that database the executives framework has expanded the efficiency of an association. Consolidation of database the board into an association is an ideal case of rebuilding an administration with the assistance of technology. The database is to be utilized to screen students’ movement, their participation, singular evaluations, enlisted courses, execution rating and social direct. The element relationship structure will additionally portray the database and how it is connected to the whole association of an incorporated activity.

Critique Article: Breast Feeding Essay

Bosom taking care of has been known from ages past to be an exceptional technique for giving the best food to the solid turn of events and development of new conceived babies. It likewise has a particular passionate, mental and natural effect on both the mother and infant. Bosom taking care of is more affordable and has been followed to help in diminishing the danger of contamination ,asthma,obesity,type 1 and 2 diabetes, leukemia, SIDs, necrotizing enterocolities (NEC), mortality and dreariness rate in youngsters . In moms breastfeeding can help in lessening the danger of type 2 diabetes, post birth anxiety, ovarian, bosom and different types of malignant growth. Despite all the advantages of bosom taking care of, the rate and length has been reliably low worldwide because of some social, financial, social and expert reasons (WHO, 2013). Issue Statement The creator noticed a clinical issue in Lebanon, which is increment mortality and grimness rate as high as 27/1000 births. The demise that happens in youngsters younger than 5 is related with poor nourishment and wellbeing status of mother and infants. The breastfeeding commencement rate has been insufficiently low and shifts between 63. 8% and 96% . Mother who only breasted for short of what one month were 58. 3% and a half year old newborn child were 10. 1% †4. 1% and just around 27. 1% breastfed for one year. All the more significantly the creator noticed that there was no administration association to advance and backing breastfeeding moms, and baby blues moms are just qualified for forty (40) days maternity leave. The creator credited a great deal of inclining components to the low predominance and term of bosom taking care of, conceiving an offspring by caesarian area, low financial status, religion of guardians, and having a pediatrician who is a male. Some clinic rehearses like division of infants from moms, presentation of equation, water, sucrose during childbirth rather than bosom milk. Most moms take a gander at breastfeeding as torment to be endured for their infant. Conceivably, if moms know about the advantages of bosom taking care of for their own wellbeing, they will be less ikely to leave when they run into issues. The creator noticed that every one of these variables have been already cross-separated with the exception of investigating mother’s encounters or discernment towards breastfeeding. Reason for this Study The motivation behind this examination is to utilize subjective strategy to recognize hindrances, advance and bolster bosom taking care of among Lebanon ladies, and investigate their observation and experience during breastfeeding. Another design was to urge wellbeing laborers to give legitimate data and furthermore have a decent comprehension of the board of breastfeeding. A portion of the inquiry that was plan to be answer was ‘Tell me about your past encounters with bosom taking care of? Mention to me what propelled you to need to bosom feed? Educate me concerning your discernment on breastfeeding your child? Reveal to me to what extent you plan to bosom feed? The exploration questions were replied by the members during the meeting and they were identified with the motivation behind the examination (Nabulsi, M. , 2011). Writing Review This examination study was endorsed by the â€Å"Institutional Review Board at AUBMC, and medical clinic heads of HDF and SGH†. The creator directed this examination utilizing subjective strategy to investigate baby blues mother’s experience; sentiments and recognition about bosom taking care of. The members were selected utilizing hypothetical examining in the three unique medical clinics and they all had a full term conveyance of solid children. The principal meet was finished by the specialist utilizing center gathering conversation with 5 open-finished inquiries among November and December 2007. The subsequent area was directed by the scientist with 10 baby blues moms who were shared into gathering of 3 to 4 in each gathering. This meeting was done in â€Å"Arabic† language for around 60 to an hour and a half and it was recorded in tape and was translated. The subsequent stage was finished with inside and out meeting with 36 moms among January and May 2008 with 12 individuals from AUBMC, 10 from HDF, and 14 from SGH. The analyst tailed them up for as long as one year or until breastfeeding was halted. Reference point interviews were finished with every one of the members for around 30 to an hour which were recorded and sound tape before they were release from the medical clinic. The subsequent meetings were finished by phone and vis-à-vis in the members home each month for the initial a half year, at that point once every other month for an additional a half year at each time the meeting went on for around 10 to 30 minutes. These follow up were done to find breastfeeding boundaries, mother’s encounters, discernment, sentiments and common factors that may meddle with their choice to effectively breastfeed. They were completely gotten some information about their present status with bosom taking care of and the purpose behind as yet breastfeeding or halting on the off chance that they did. As indicated by the creator notwithstanding their insight into bosom taking care of advantages, the greater part of the members likewise communicated some close to home dread of over the top weight gain, change fit as a fiddle of their bosom, social conviction that their milk is awful or could make hurt the infant, bosom taking care of is so tiring and depleting, torment, insufficient bosom milk, newborn child continually crying, lack of sleep. The creator inferred that negative encounters during bosom taking care of appeared to significantly affect mother’s choice to quit breastfeeding( Nabulsi, M. , 2011). The writer refered to around 22 applicable diary articles and writing audit and just around three were under five years which is extremely ordinary in a subjective research. There was no sufficient data in the writing audit to fabricate an intelligent increase and no shortcoming was shown during the investigation. The point of view from which the examination was created is from the ladies of Lebanon who were reliably encountering low bosom taking care of rate and the creator didn't utilize grounded hypothesis subjective request, and no outline or structure was created from this investigation. All in all bosom taking care of is as yet the most regular and worthy nourishment for babies around the world. Making an endeavor to build the inception and span of bosom taking care of without critical change in the sentiments and impression of moms towards bosom taking care of may bring about more moms having negative encounters and thus diminishes the pace of breastfeeding. There will be incredible requirement for wellbeing expert to plan pregnant moms on the best way to effectively breastfeed and this will help improve their certainty and resolution (McInnes, R. Chambers, J. , 2008). More instruction should be finished with certain populace including low-salary moms, ethnic and social gathering and teaching medical caretakers and specialists in breastfeeding the executives. At last there will be have to create government strategies and program that will help moms that are breastfeeding, expanding baby blues leave, giving kid care at work places for moms. Anyway in Lebanon further research is required to evaluate the productivity of future intercessions with respect to bosom taking care of.

What Have You Been Doing Lately Essay free essay sample

, Research Paper # 8220 ; What I Have Been Doing Lately # 8221 ; is the moving excursion of an obscure narrator. The account starts with her lie in bed when the signal rings. Her area of ( un ) cognizance is non uncovered. ( Does she wake up? ) The areas of the story dislodging inside an ambiguous and cloud clasp and vast. An account of drawing nearer and voyaging, return and going, the narrator strolls and strolls, go forthing natural scenes to come in new 1s to come back to the recognizable again. The developments of the account consolidate at long last into a round portrayal, a signal chiming in the goodbye and in the closing lines. With an additional word, a turn of sentence development, Kincaid separates the main region from the second and changes the department of the theme. She notices the call of the ringer in the principal region by running first floor. Speedy. In the second segment the activity is eased back, # 8220 ; I went ground floor and opened the entryway yet there was no 1 at that place. We will compose a custom exposition test on What Have You Up to Lately Essay or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In the main development, she strolls past the monkey, essentially watching its being. In the sec ond partition, she tosses a few stones at it. Her powerlessness to develop a range strands her on the shore of the large natural structure of H2O in the principal region, while in the second region, she pays a menu and rides a pontoon over. This inclination does non keep to be completely evident all through the two developments. Despite the fact that the narrator is considerably more dynamic in the second development, one of the most capturing scenes in divide one is the point at which the narrator asks # 8220 ; what # 8217 ; s down at that place? # 8221 ; and deliberately dedicates herself completely to a gap. Not only does she toss herself in, however she turns around herself. Tiing in with my perusing of the story as a fantasy, I would put this is a delineation of limpid dreaming ; the capacity to straight order, modification, or make things happen an attractive or undesirable feature of a fantasy. This capacity, in any case, is an elusive one, bearing witness to rarely, non ordinarily an ordinary occurring. At the terminal of the account, the narrator is as yet caught in the tintinnabulation signal mood, and is languishing. Then again of the oblivious depending on lucidity, she comforts herself, strokes her ain capu t.

Getting Into Kindergarten

Getting Into Kindergarten October 9 Ivy Coach recommends the services of Say and Play Family for kindergarten admissions prep (photo credit: Say and Play Family). If youre 22 years old and thinking of having children in about a decade, its high time to begin thinking about getting your future son or daughter into preschool. Were kidding! That is absolutely ridiculous. And yet if you read a piece by Anika Jackson entitled Rejected by Ivy League kindergarten in The Chicago Tribune, it doesnt seem all that farfetched. Kindergarten admission is getting more competitive than ever and this isnt only true in New York City. It isnt only true in Los Angeles. Its true across many American cities. Ms. Jackson tells us how its the case in Houston, Texas, where her family moved after leaving LA. She figured there would be less pressure there during her daughters formative years. Not so much, as she would learn. Writes Jackson, By the December before she [her daughter, Siri] was to start kindergarten, some schools were already full, and application deadlines for many more had passed. We hired an educational consultant to help us navigate the process. She told us that stakes for early education are rising across the country. Increasingly, the process of getting into preschool looks more like getting into an Ivy League university.  We spent more than 10 hours a week researching schools, taking campus tours, filling out applications and submitting Siri to required testing and observations. A friend of Siris even had a playground observation, to make sure he could swing by himself.  The children arent the only ones under pressure. During school tours, parents make aggressive moves to get extra time with admissions officers. Applications require sometimes lengthy essays on your childs personality and aspirations. You find yourself excessively judging your 4-year-old: What if her desired profe ssion is one that admissions officers dont think is important or smart enough? If you read through Ms. Jacksons piece, youll hear how an admissions officer at one of these fancy preschools said this to her about her daughter, Siri: Her recommendations were good, and her test scores were great, but she didnt give us anything to work with. Thats disgusting. That admissions officer should be out of a job. The kid is four. She doesnt work. If youre curious as to whether or not Ivy Coach offers kindergarten admissions prep, we most certainly do not. And well tell you that with a laugh. However, since we get so many calls about this, weve done our homework. And Stephanie Sigal of Say and Play Family  is the absolute best in the field of working with parents and children navigating the kindergarten admissions process. Who knew getting into kindergarten and preschool could be so tough! Oy vey.

Anger Is A Basic Human Emotion That Is Experienced By All...

â€Å"Anger is a basic human emotion that is experienced by all people† (Mills, 2005). It is a natural response, triggered when someone feels hurt or mistreated. However, it is not just a clear-cut emotion that consists of one general feeling that is the same for everyone. The levels of anger that a person feels may not always be identical and there are varying degrees of responses that someone can express when they are experiencing this sentiment. How often a person gets angry, how intensely they feel this emotion, and how long it lasts varies for every individual. This results in a range of intensity of the anger that they express. Moreover, how a person decides to handle this emotional signal can be a decisive factor as to any consequential effects that may occur. Some forms of expression are perfectly healthy and normal for a person to exhibit, meanwhile others pose more serious problems. When it is â€Å"well managed, anger has very few detrimental health or interpersona l consequences† (Mills, 2005). Nevertheless, when someone demonstrates hostility they â€Å"not only increase [their] risk for an early death, but also risk social isolation, which itself is a major risk factor for serious illness and death† (Mills, 2005). The poems â€Å"A Poison Tree,† â€Å"Bitch,† and â€Å"Daddy† all demonstrate an expression of a distinctive quality of anger. In each of the works, a different level of this emotion is exhibited ranging from resentment to wrath. In both â€Å"Bitch† by Carolyn Kizer and â€Å"Daddy† byShow MoreRelatedThe Types Of Emotions Are Observed And Experienced By People ( Zimbardo, Johnson Hamilton 2015 )944 Words   |  4 Pagesthe emotions people exhibit in their daily lives. Psychologists such as Robert Plutchick argued that there are more than 90 different definitions that can be used to describe emotions. The difficulty brought about in defining emotions can be rated to its complexity and varied nature that is usually internal. A basic psychological definition of emotions describe it to be a condition of feeling that its outcomes are typically psychological and at times physical changes that affect the way people behaveRead MoreConsidering Emotions Are A Huge Part Of Daily Life, One1085 Words   |  5 PagesConsidering emotions are a huge part of daily life, one might have an interest as to why in the world they operate in such a fashion. A person might go through an entire lifetime without knowing how their actions might have impacted the emotion they experienced. Often times if one knew how to change the way the felt, they would. It is possible that it could have even benefited that person to be more aware of their actions. Emotions are a part of one’s personality and knowing the cause is importantRead MoreAnalysis and Evaluation of the Types of Emotion Essay1347 Words   |  6 Pagesprovide an analysis and evaluation of the Types of Emotion from the scientific/empirical and Islamic perspectives. The paper presumes that the readers are familiar with the content of the topic in question based on the introductory Psychology textbook by Ciccarelli and White (2010). Therefore, this paper will focus more the analysis and evaluation, rather than the description and details of the topic. Types of Emotion An emotion is experienced as a feeling that motivates, organizes, and guides perceptionRead MoreAnger Is Defined By The Oxford Dictionary1244 Words   |  5 PagesAnger is defined by the Oxford Dictionary as a strong feeling of annoyance, displeasure, or hostility. Psychology list anger as one of the basic human emotions felt by all people, regardless of race, religion, or culture. Numerous studies have been conducted on anger to try and find out how often people get angry; the findings range from once a day to fifteen times a day. What the studies did all find, was that anger is an emotion often used to mask other emotions, such as guilt, hurt, or fear. WhileRead MoreWhy Do We Have Emotions?1745 Words   |  7 PagesWhy Do We Have Emotions? When your friend tells you you’re fat why do you feel sad that they would say that? When your significant other buys you a gift, gives you a hug and kiss, or compliments you, why do you feel happy and excited? Believe it or not, there are reasons for the way we feel--emotions. Everyone loves, hates, gets angry, and feels happy. Although we all feel these things, none of us really understand why and where these emotions come from. Some may say love and happiness come fromRead MoreThe First Two Years : The Social World, Section, Emotional Development Essay1161 Words   |  5 Pagesdiscusses the significance of variety of early emotions that humans have the experience in their life. The most common and basic forms of emotions that infants present as their age is pain and pleasure. Throughout their life, they develop mentally and physically, as well as learning more emotions that enable them to show expressions, reactions, and reasons that trigger those reactions (Berger, 130) D uring toddlerhood, between the ages of two and up, emotions are strengthened, for example, toddlers’ laughterRead MoreMaslow s Theory Of Self Actualization1221 Words   |  5 Pagesby maximizing his/her talents and abilities. 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Other characters symbolize aspects as well; Victor is curiosity and obsession, Henry is adventure and creativity, Caroline is selflessness and love, etc. My personal favorite, however, is the creature that was created by Victor FrankensteinRead MoreLove With The Addiction Cycle853 Words   |  4 PagesHave you ever experienced love? Do you remember the way that it made you feel inside? Some of us could answer swiftly with a yes and recall that person with feelings of warmth overtaking our body. This is exactly how an addict feels about their substance or behavior of choice. It is their best friend, their confidant, their lover. They are in a relationship with their addiction. Now, have you ever experienced a loss from love? When an individual begins the process of recovery they experience griefRead MoreThe Between Human Beings And The Divine797 Words   |  4 Pagesaiding in the relationship between human beings and the divine. Thi s perspective contributes to the understanding that humans are created in the image of God because virtue by definition is behavior of high moral standards. Without Jesus there would not even be a standard of what moral behavior is. By following Jesus’s example of virtuous activities we can live well. Aristotle’s treatises cover these character traits that humans should have in order to live well. Human beings not only have the lower

Analysis Of Aldous Huxley s Brave New World - 1278 Words

How would you feel if you were exiled? Most would say this would be a terrible experience. However, several theorists have many different views on the impact of being exiled. American theorist Edward Said claimed, â€Å"It is the unhealable rift forced between a human being and a native place, between the self and its true home: its essential sadness can never be surmounted.† But on another note, he said it is â€Å"a potent, even enriching.† Brave New World, by Aldous Huxley, expands on this idea of exilation. Throughout the novel, several characters are faced with being exiled, whether it be from their home or community. In particular, a man by the name of John seems to experience the bulk of it. John’s experiences show that being exiled is†¦show more content†¦Even though John grew up on the reservation, he was not accepted by the community there. His complexion, along with how his mother behaved made it increasingly difficult for him to be accepted i nto their culture. The boys would shout, â€Å"Not for you, white-hair! Not for the son of the she-dog (Pg.127). John wasn’t allowed to participate in rituals and was rejected by many that lived there. So, he decided to have his own rituals. He once went into the wilderness and began crying, but thought, â€Å"...it was not for pain that he sobbed, it was because he was all alone, because he had been driven out, alone into this skeleton world of rocks and moonlight† (Pg. 127). In addition, John’s mother would behave promiscuously as was a normal part of life in the Other Place, but not the Savage Reservation. He was then mocked and, sometimes, even violently hurt, because his mother’s actions were seen as very inappropriate and immoral (Pg. 121). John simply wanted to be a part of Indian life and culture, but felt as far from that as possible. He wasn’t only exiled from his community, but also from the Other Place. John was looked at as the †Å"Savage† who acted much different than they. Later on, he became a spectacle for people to watch and laugh at (Pg. 227). His background was one that people there thought was shameful and something not to be spoken of. John had his fair share of alienation from both his own Indian community and people in

Analysis of Marketing and Competitive Environment of University

Question: Discuss about the Marketing and Competitive Environment of University of Sydney. Answer: Market summary and Demand assessment In the opinion of Group of Eight Australia (2016), the higher education sector of Australia is one of the best across the world. The university sector brings $25 billion of returns to the country and is the third largest export earner. The annual growth of this market is 4.5% annually. The long term funds of university have a total market value of $1179 (The University of Sydney, 2016). The university is ranked a 45th in the World University ranking 2015-2016 and among the top three universities in Australia. The demand of the university is high as it is one of the three best universities in the country. Not only the students from the country apply for getting education here but the foreign students also apply to get the best level and quality of education. The rankings of the college show that the university has proved itself successful from the past many years. As per Munro (2016), the University of Sydney provides employable graduates in more numbers than the universities of Cambridge, Oxford or Columbia which are world known universities. The university is well equipped and provides better knowledge and skills to the students with the purpose of serving the society. Segmentation and Target market As per Lynn (2011), Segmentation is division of markets into various segments as per the shared characteristics. It helps in targeting the existing or potential customer base for the organisation. University of Sydney has done Segmentation on the basis of: Demographics: Age- 12 to 15, 15-18, 19-21, 22-25, 26-28, 29-31, 32-35, 35 and above. Gender- Male Female both Country- Australia and foreign countries Income- Higher income, middle or lower income (Gilmour, et al., 2013) Psychographics: Personality traits, attitudes, interests, Career growth, self-growth and lifestyles. Behaviour: Benefits sought, loyalty, usage based. In this case, the students chose the timings of the courses they wish to take. For e.g. March to June, July to October or November to February. Geographic: Domestic or International (Armstrong, 2014). Target market is a group of customers where the organisation directs its efforts (Amico Pettijohn, 2010). DEMOGRAPHIC PROFILE TARGET MARKET As the University of Sydney is the reputed university in Australia. The university targets students who are of 18 years and above. It provides Undergraduate and postgraduate degrees to students in many courses. The university targets international as well as domestic students. The university targets those students who are looking for their personal as well as professional growth (The University of Sydney, 2016). The university also targets the students who are committed to education and knowledge and need to foster greater understanding. GEOGRAPHIC PROFILE Age: 18-30 Gender: Men and women Income: Middle to higher level of income (Armstrong, 2014). Australia Foreign countries PSYCHOGRAPHIC PROFILE BEHAVIOURAL PROFILE Career growth Personal growth Self-awareness Benefits sought Usage based Loyalty (Gilmour, et al., 2013) Current marketing mix analyses Product: The products of university are the courses which are offered to the students as per their need and choices. It provides academic support with the other facilities like food and accommodation. The courses include management, science, and social science, medical and other courses. Price: It is the cost which the student has to pay for availing the products or services. The fee is charged from the student which is calculated after covering the costs of the university incurred on the student. It includes living cost, course fees and other assistance charges. Scholarships are also given to the students who outperform in the college (The University of Sydney, 2016). Place: It is the place where the organisation offers products/ services. University of Sydney provides its services through college campuses and online courses for the students of distance learning. The campuses of the university are widely situated from the inner Sydney to the Great Barrier Reef. This means the services are scattered across Australia (The University of Sydney, 2016). Promotion: It refers to the strategies which are used by the college for promoting itself. The University of Sydney promotes itself through education websites, pages on social media, word of mouth and through online advertisements (Paquette, 2013). PESTLE Analysis POLITICAL Impact from the increase or decrease of Funding and grants from the government Impact from the internal or international wars and conflicts. Changes in curriculum and fee structures as per the decisions of the government (Morrison, 2016). ECONOMIC Effect on the finance decisions of the universities as per the funding decisions of central government. The cost of providing resources is high in Australia which ultimately increases the costs of the courses in the University of Sydney. The increase in the standard of living has increased the ability of parents to spend higher amounts on education for their children (Queensland Government, 2017). SOCIO-CULTURAL The increase in the inclination towards quality education in parents and students. The increase in the use of media promotions influences people to study in the reputed universities like University of Australia (Morrison, 2016). Increase in female education and the students with special needs. TECHNOLOGICAL Innovative techniques of providing education Use of digital media and ICT for promotion of university Switch from paper based books to eBooks (Queensland Government, 2017). LEGAL Administrative burden from government Health and safety legislation Rules for examinations and degrees by the government ENVIRONMENTAL Waste management (The University of Sydney, 2016). Efficient use of water in universities Change in climate and weather Competitor analysis Competitor 1: University of Melbourne This University is ranked number 1 in Australia and provide services for graduate schools and undergraduate degrees. It also provides education to international students as well as to domestic students. The university have scholarship programs and also provide finance options with them. It promotes through public relations and online promotional methods. The university has its campuses in the cities like Parkville, Southbank, Burnley, Dookie and more (The World University Rankings, 2017). Competitor 2: Australian National University It is a research intensive university which aims at addressing the challenges faced by Australia and rest of the world. The main target students are those engaged in research and development courses. The university have campuses in different areas across Australia. The university has different fee structure for every course and also provides scholarships (The World University Rankings, 2017). Competitor 3: University of Queensland This university is among the 50 top most universities across world. The university is promoted through web sources and through word of mouth. The services available are different courses of different subjects and areas. The fee structure involves cost of the university incurred on the student. The services are provided in the campuses of college located at St Lucia, Gatton and other locations (The World University Rankings, 2017) SWOT analysis STRENGTHS WEAKNESES It has campuses located covering almost all the areas of Australia. The university is the top third university of Australia and among the leading universities of the world. Expert professors and teachers. Great and adequate infrastructure D (Amico Pettijohn, 2010). Decrease in the enrolment of students from last few years. The course fees and other charges make it a very expensive institution. OPPORTUNITIES THREATS Increase in the interest in education and knowledge. Reduction in the biasness between male and female education Emergence of technology and innovative ways of teaching (The University of Sydney, 2016). Fierce competition from other universities on global as well as national level like University of Queensland, Australia National University, etc. Reduction in the earnings of the people which can slower down the speed and number of enrolments in the college. Emergence of online distance courses (Amico Pettijohn, 2010). Value and brand positioning analysis The University of Sydney is currently positioned at number three in the education sector of Australia. It ranks 60th in the World University Rankings and between 61- 70th in the world reputation ranking. So, the university is basically covered in the top 1 per cent of universities across the world. The university believes in its core values which are reduction of biasness and providing equal education to all. It aims at making lives better and making society a better place. It also aims at meeting the challenges every year and provides best education to children. The university positions itself as a high class university which provides the courses matching the requirements of the students (The University of Sydney, 2016). It positions itself in the education sector as one of those universities which produces future leaders and makes the nation proud. By looking into this, the consumer identifies it as one of the best universities where making investments is worth for them. The university positions itself as a major contributor of higher education in Australia which is growing the seeds for future. It is also providing major part of revenue in the industry (The World University Rankings, 2017). Conclusion It can be concluded that the University of Sydney is doing quite well in its own sector. It is the major contributor of revenue in the industry which includes revenue from the international students as well.Different marketing concepts are been discussed for the university which shows that it should work on its high fee structure so that everyone can afford the same. The services could be made much better to meet high competition in the market. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. D Amico, M. Pettijohn, C. (2010). Marketing Management Journal. Marketing Management Association. Gilmour, P., Borg, G., Duffy, P. A., Johnston, N. D., Limbek, B. E., Shaw, M. R. (2013). Customer service: differentiating by market segment.International Journal of Physical Distribution Logistics Management. Group of Eight Australia. (2016). Opinion Editorial: Australia's higher education sector is one of the best in the world. Fact. Retrieved from https://go8.edu.au/article/opinion-editorial-australias-higher-education-sector-one-best-world-fact . Lynn, M. (2011). Segmenting and Targeting Your Market: Strategies and Limitations. School of Hotel Administration Collection. Morrison, M. (2016). PESTLE Analysis for Schools or Education. RapidBi. Munro, K. (2016). University of Sydney beats Oxford, Cambridge in new global rankings. The Sydney Morning Herald. Paquette, H. (2013). Social Media as a Marketing Tool: A Literature Review. Major Papers by Master of Science Students. Queensland Government. (2017). PEST analysis. Retrieved from https://www.business.qld.gov.au/running-business/marketing-sales/tendering/understanding-buyer/researching/pest. The University of Sydney. (2016). Annual Report 2015. Sydney. The University of Sydney. (2016). Home. Retrieved from https://sydney.edu.au/. The World University Rankings. (2017). Best universities in Australia 2017. Retrieved from https://www.timeshighereducation.com/student/best-universities/best-universities-australia. Top Universities. (2016). The University of Sydney. Retrieved from https://www.topuniversities.com/universities/university-sydney.